Slimming people's bins of course...what else could I possibly mean!
Looks like zero waste could hit the nation's streets, with the help of Kenco's latest marketing strategy for their eco-refills waste-less campaign.
So check out the video below to see what TV presenter Amanda Holden and eco-designer Oliver Heath are getting up to in Waste Lane, "Up North" in Yorkshire. If it's really successful, perhaps it should be renamed Zero Waste Lane. Fingers crossed eh!
Oh, I almost forgot in my excitement, if you click through to www.kenco.co.uk, there is even a chance to win an eco-break. You'll also see that if you send your empty packs back to Kenco, they will be upcycled by the wonderful Terracycle AND Kenco will give money to your favourite charity too. Now that can't be bad.
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